SELLING:  CONSIDER THE MCGREW GOLD STAR PROGRAM

McGrew Gold Star ProgramIn today’s challenging market, homes must be in “show condition” and priced competitively to be successful. The McGrew Gold Star Home Marketing Program is for serious sellers who understand that buyers are looking for homes in top notch condition and move in ready. For this reason, we have developed The Gold Star Program to increase the odds that your home will sell faster and, therefore, at a better price than other competing listings.


Percentage of listings sold
MLS vs. McGrew Gold Star program

All residential properties in all areas
from 4/1/2008  -  3/15//2010

Gold Star Home Statistics

 “This is a special marketing program for serious sellers with outstanding properties in both price and condition. The McGrew Gold Star Program allows us to showcase and differentiate your home from the competition. This program rewards sellers who have maintained their homes during their ownership. In today’s market, buyers understand that they have many choices when purchasing a home. The Gold Star Homes represent the best ‘VALUES’ in today’s housing market.”
- McGrew Real Estate

In order to be certified as a Gold Star Home, your home must meet the following criteria:

• Inspected by a certified home inspector •
• Repairs completed prior to marketing •
• Cosmetic enhancements completed if required (paint, carpet, vinyl, counter tops, etc.) •
• Priced competitively in today’s housing market environment •
• Provide a one-year home warranty to the buyer •

Two Choices: Gold Star Standard* and Gold Star Premiere*

The Gold Star Premiere Program represents an elevated level of service and value for the seller. In addition to meeting all of the Gold Star standards, McGrew Real Estate will provide added benefits for you, the seller.

Services Provided by
McGrew Real Estate
Gold Star
Standard
Gold Star
Premiere
Earmarked with Gold Star in The McGrew
Real Estate Leader - See Figure A
Your Gold Star Home will be featured on the home page of the McGrew Real Estate comany Website - See Figure B
The Gold Star Program will be promoted within the McGrew Real Estate Leader therefore differentiating your Gold Star home from the rest.
Will appear in ALL Gold Star sections of The McGrew Real Estate Leader - Estimated Value: $1,000
Guaranteed front cover, full color ad placement in the weekly McGrew Real Estate Leader TWICE in the first 30 days of listing. - Estimated Value: $1,500  
Assist seller in overseeing inspections, repairs
and cosmetic enhancements
 
Additional “Concierge Services” provided by your McGrew Real Estate Agent - Estimated Value:$XX  
One hour consultation with a trained home stager, if deemed appropriate, will be provided free of charge.
- Estimated Value: $100
 
Once accepted into the Gold Star Program, McGrew Real Estate will reimburse the seller for the required Home Inspection - Estimated Value: $350  
McGrew Real Estate to provide a one year home warranty free of charge - Estimated Value: $400  
     
Additional Marketing Fee to McGrew Real Estate n/a 1% of Sales Price
Sample McGrew Real Estate Leader Advertisements.

Sample McGrew Real Estate Leader Advertisements

* All Gold Star Standard & Gold Star Premier Homes will be designated with the same Gold Star Emblem.